PIONEER DELIVERS DYNAMIC CONTENT TO THE CAR WITH APPRADIOLIVE APP

AppRadioLIVE Aggregates Content and Services for AppRadio MODE Users

Pioneer Electronics today continues to advance the connected car experience with the development and launch of AppRadioLIVE. Developed by Pioneer, AppRadioLIVE is a proprietary new app for users ofPioneer’s AppRadio Mode in-dash receivers. This new app aggregates content from popular music, events, traffic, weather and news sources through a new interactive user interface to provide seamless access to personalized information while in the vehicle. The AppRadioLIVE app is available for the latest iPhone® devices¹ and is compatible with all Pioneer receivers that support AppRadio Mode².

“The AppRadioLIVE app developed with direct feedback from existing AppRadio Mode users is testament to Pioneer’s commitment to refresh the product lifecycle for our most valued customers” said Mr. Muralidhar Masala , General Manager, Product Planning & Marketing Department, Pioneer Gulf FZE. “Pioneer goes beyond to further enhance the driving experience with AppRadioLIVE giving our drivers a seamless experience between the built-in aggregated content for a safer and more fun user experience.”

With the app running on a compatible iPhone connected to an AppRadio Mode in-dash receiver, users have access to various Pioneer partner services² directly on the Pioneer touchscreen. By combining these services into a single app, AppRadioLIVE eliminates the need to individually open different apps to access content from partners such as Feedly®³, Stitcher®, Eventseeker®⁴, INRIX®³, Yelp®³ and more, greatly simplifying the user’s experience. The dynamic home screen of AppRadioLIVE provides an interactive interface divided into four quadrants consisting of maps, music, news information, and calendar events. By selecting one of the four quadrants, the driver can bring the necessary information into focus with a full screen view.

Mapping

The AppRadioLIVE map feature also allows destinations to be exported directly into any of the user’s favorite AppRadio Mode compatible navigations apps, such as Waze, Nav Gate Drive or Nav free to obtain route and voice guidance. AppRadioLIVE’s map feature provides access to a map with INRIX®3 live traffic data including traffic flow and incidents information. AppRadioLIVE makes it easy to quickly obtain an estimated time of arrival (ETA) to various destinationssuch as home, work or a specified destination. Within the same interface, users can quickly find popular points of interest with reviews delivered from Yelp®3 and receive information about concerts and other nearby events delivered by Eventseeker®⁴.

Music

AppRadioLIVE provides access to a variety ofaudio content from music to podcasts, and even Internet radio. Users have quick access and control over the music stored on their iPhone device and also have access to streamed content through services like Stitcher®, offering more than 25,000 on demand radio shows and podcasts; Pioneer aggregated Internet Radio with access to several hundred pure play stations, sorted by genre; and Rdio®⁵, one of the largest music streaming services in the world with over 25 million songs available.

News Information

With Feedly®³,AppRadioLIVE users can stay up-to-date on the latest news topics that matter most to them. The service enables customizable RSS (Really Simple Syndication) news feeds to be read back using a high quality text-to-speech engine. Open Weather Map³ is also built-in giving users access toup-to-date 5-day weather forecasts for locations including their home, work, and destination when a route is set.

Calendar Events

AppRadioLIVE keeps users organized and informed by accessing the users’ iPhone calendar and Facebook events and delivering this information through a single, simple interface. Eventseeker®⁴ can also update the user’s calendar view with information about nearby activities such as concerts, sporting events and more. AppRadioLIVE provide users the ability to view all of their activities in chronological order or in a quick snapshot with a timeline view.

AppRadioLIVEis available for download from the iTunes app store. For more information, please visit www.pioneerappradiolive.com.

About Pioneer Gulf FZE Ltd.

The Middle East arm of Pioneer Corporation, Pioneer Gulf FZE, ( PGF )’s core business covers the audio and video industries with a diversified range of products encompassing DVD-related products, home stereo systems, speakers, car audio visual and DJ equipment. In line with the corporate group philosophy “ Move the heart and Touch the soul “, PGF aims to continuously touch people’s lives by introducing innovative products that will raise entertainment to the level of pure emotion.

For more information, please visit www.pioneer-mea.com

NOTE: Read the product’s operation manual as well as all instructions and cautions provided with the AppRadioLIVE app and available content before use. Become familiar with any applicable state and local laws. Pay attention to the road, limit glances to the device, and do not use any feature if it cannot be operated safely in your location and environment. Distracted driving may result in serious injury, including death.

¹Compatible Apple products:
iPhone 5s: iOS 7.1.2
iPhone 5c: iOS 7.1.2
iPhone 5: iOS 7.1.2
iPhone 4s: iOS 7.1.2
iPhone 4: iOS 7.1.2

²Requires a Pioneer AppRadio Mode compatible in-dash receiver.
AV Receivers: AVH-P8450BT, AVH-X1550DVD, AVH-X2550BT, AVH-X4550BT, AVH-X5550BT, AVH-X6550DVD, AVH-X7550BT, AVH-X8550BT
AVH-X1650DVD, AVH-X2650BT, AVH-X4650DVD, AVH-X5650BT, AVH-X8650BT
Additional information regarding AppRadio Mode devices and app compatibility can be found at www. appradiomode.com

³Partners’ content onlyavailable in selected countries. Please check with Pioneer’s local offices for more information.
⁴EventSeeker is only available in selected cities. Please refer to Appendix A in separate attachment for more information.
⁵Rdio is a subscription based music streaming service. Radio’s content is only available in selected countries. Please check with Pioneer’s local offices for more information.

PIONEER, APPRADIO MODE and NavGate Drive are registered trademarks of Pioneer Corporation.
iPhoneand iPod are trademarks of Apple Inc., registered in the U.S. and other countries.
INRIX is a registered trademark of INRIX, Inc.
RDIO is a registered trademark of Rdio, Inc.
Yelp is a registered trademark of Yelp Inc.
EVENTSEEKER is a trademark of Wcities International, Inc
Stitcher is a registered trademark of Stitcher
Open Weather Map is a registered trademark of Extreme Electronics Ltd.
Feedly is a registered trademark of DevHD Inc.
Facebook is a registered trademark of Facebook, Inc.
NavFree is a trademark Navmii Holdings.
Waze is a registered trademark of Google Inc.